Endorsements and influencer ads
When a paid post has to say it's paid, what counts as clear and conspicuous, and why "#ad" buried in hashtag soup is not a strategy.
Veritad covers the rules marketers keep breaking: FTC disclosure, TCPA consent, lead gen records, affiliate compliance and ad fraud. Written by someone who has run the networks, audited the traffic and watched the lawsuits land.
When a paid post has to say it's paid, what counts as clear and conspicuous, and why "#ad" buried in hashtag soup is not a strategy.
Prior express written consent, one-to-one consent, consent records that hold up, and the call and text campaigns that become class actions.
Who is liable for what a publisher says on your behalf, cookie stuffing, attribution games, and why "my affiliate did it" rarely works.
Bot traffic, spoofed inventory, made-for-advertising sites and resold impressions. How to read a supply path and when to ask for log-level data.
Fake urgency, fake reviews, "free" offers with strings, and the gap between what the ad promises and what the checkout delivers.
Cannabis, debt relief, health and financial offers: the categories where state rules, platform rules and federal rules all apply at once.
Most compliance failures in advertising aren't exotic. They're a missing consent record, a disclosure nobody could see, an affiliate nobody vetted, or traffic nobody audited. They get expensive because they repeat at scale.
Veritad exists to make the rules readable for the people who actually run campaigns: the media buyer, the lead gen operator, the brand marketer and the publisher.
Not legal advice. Veritad is commentary and education. It is not a law firm and does not create an attorney-client relationship. For advice on your situation, talk to a lawyer who practices in this area.
Disclosure: Pesach Lattin is a marketing advisor to Troutman Amin LLP, a TCPA and litigation defense firm, and co-founded LeadsCon.